In the ever-evolving world of Australian tobacco, a significant shift is occurring. While the classic “Full Flavor” reds and golds still hold their ground, a new generation of smokers in Sydney, Melbourne, and beyond is gravitating toward a different experience: Asian Fusion Tobacco.
Leading this movement are two powerhouses—ESSE from South Korea and Mevius from Japan. These brands have redefined what a cigarette can be, moving away from heavy, singular flavors toward light, aromatic, and customizable experiences. At Yanmart, we have seen a massive surge in demand for these products, and in this guide, we’ll explore why they are taking the Australian market by storm.
1. ESSE: The Art of the Super Slim and Custom Flavor
ESSE has become a household name among Australian smokers who prioritize elegance and variety. Known primarily for its “Super Slim” format, ESSE offers a sophisticated aesthetic paired with groundbreaking flavor technology.
The “Change” Revolution
The ESSE Change series is a top seller at Yanmart for one reason: versatility. These cigarettes feature a “crush ball” in the filter that allows you to switch from a smooth, premium tobacco taste to a vibrant flavor burst instantly.
- ESSE Change Double (Applemint & Wine / Mango / Orange): These are the crown jewels of the range. Why settle for one flavor when you can have two? The Applemint & Wine 3MG is particularly popular in Australia for its unique, vineyard-inspired aroma that masks the traditional smell of smoke.
- ESSE Change Cafe (Coffee) 5MG: Perfectly capturing the “coffee and a smoke” ritual, this variant releases a rich, roasted bean aroma that is deeply satisfying during a morning break.
The Taro Phenomenon: ESSE its Bubble Purple 4MG
Perhaps the most “Instagrammable” cigarette in Australia right now is the ESSE its Bubble Purple. Inspired by the global taro bubble tea craze, this cigarette offers a creamy, nutty, and slightly sweet profile. It’s a favorite for social settings where smokers want a pleasant, dessert-like scent that doesn’t linger harshly on clothes.
2. Mevius: Japanese Precision and LSS Technology
Mevius (formerly Mild Seven) represents the pinnacle of Japanese tobacco engineering. For the Australian smoker, Mevius provides a “cleaner” feel thanks to their proprietary LSS (Less Smoke Smell) technology.
Why Mevius is Perfect for the Australian Lifestyle
In a country where social etiquette and cleanliness are valued, the LSS technology in Mevius is a game-changer. It significantly reduces the lingering odor of secondhand smoke, making it a preferred choice for urban professionals.
- Mevius Premium Menthol Option Purple (5MG & 8MG): This is widely considered the best berry-flavored cigarette on the market. The capsule releases a sophisticated grape/berry essence that is refreshing rather than overpowering.
- Mevius Premium Menthol Option Yellow 5MG: For those who prefer a sharp, citrusy “zing,” the Yellow option provides a lemon-lime burst that is perfect for Australia’s hot summer days.
3. The “Light” Appeal: Smoothness Over Strength
A key reason ESSE and Mevius are trending at Yanmart is their lower nicotine content. While traditional brands focus on 10MG+, many ESSE products sit between 1MG and 4.5MG.
- ESSE Lights 4.5MG: Provides a perfect balance for those transitioning from full-strength to a lighter daily smoke.
- Mevius Super Lights 6MG: Offers the iconic Mevius smoothness with a medium-light hit that satisfies without being harsh.
4. Why Shop ESSE and Mevius at Yanmart Australia?
Finding genuine international versions of these brands can be difficult in local Australian retail. Yanmart is the solution for enthusiasts who want the real deal.
Direct International Sourcing
The ESSE Change Double and Mevius Option series we stock at Yanmart are the premium international versions. You get the exact same quality, flavor intensity, and packaging that you would find in Seoul or Tokyo.
Australia-Wide Express Shipping
Whether you’re in the heart of the Sydney CBD or a regional town in Western Australia, Yanmart ensures your favorite Asian imports are delivered fast. We prioritize secure, discreet packaging so your order arrives in pristine condition.
Freshness Guarantee
Asian tobacco is known for its subtle moisture balance. Our climate-controlled storage at Yanmart prevents the capsules from drying out and ensures the tobacco remains fresh, ensuring every “click” delivers the intended flavor explosion.
5. Comparison: Which Asian Fusion is Right for You?
| Brand | Best Known For | Top Recommendation | Ideal For |
| ESSE | Super Slims & Exotic Flavors | Change Double Applemint & Wine | Social smokers & Aromatic lovers |
| Mevius | LSS Tech & Clean Menthol | Option Purple 8MG | Professionals who want “Less Smoke Smell” |
| ESSE its | Trendy / Dessert Flavors | Bubble Purple (Taro) | Those seeking a unique, sweet experience |
| Mevius | Lightness & Smoothness | Mevius Super Lights 6MG | All-day, clean smoking |
6. The Verdict: A New Era of Flavor
The popularity of ESSE and Mevius in Australia isn’t just a fad; it’s a reflection of a global trend toward “tobacco-plus” experiences. Smokers are looking for more than just nicotine; they want aroma, customization, and a lighter touch.
At Yanmart, we are proud to be the bridge between these innovative Asian brands and the Australian community. If you haven’t tried the “Click” revolution yet, there has never been a better time to explore the collection.
Ready to upgrade your experience? Discover the full range of ESSE and Mevius at Yanmart—Australia’s trusted source for premium tobacco imports.
